November 3, 2010 Evening Seminar 6:00-8:00PM
"Trade-Off: Why Some Products and Services Catch On -- And Others Don't"
Best-Selling Author Kevin Maney speaks about the shifting power balance of variables affecting a product's or services success, or failure in today's highly global, competitive marketplace.
This Seminar will be held at 1345 Avenue of the Americas (54th Street), New York, NY 10105, AllianceBernstein, 41st Floor
- Reception: 6:00 to 6:15PM
- Seminar: 6:15-7:15PM*
- Open Q&A: 7:15-7:30PM
- Cocktails and Networking through 8:00PM
*The lecture portion of the evening will start promptly at 6:15PM, with cocktails & hors d'oeuvres to follow
About Kevin Maney
Kevin Maney is a best-selling author and journalist who has interviewed many of the biggest names in business in a career spanning 25 years.
His most recent book is Trade-Off: Why Some Things Catch On, and Others Don't, published in the fall of 2009 by Broadway Books.
He writes for Fortune, The Atlantic, Fast Company and other magazines. Maney was recruited by Conde Nast Portfolio magazine prior to its launch in 2007, and was a contributing editor there until its demise in April 2009.
Maney was previously technology columnist and senior technology reporter at USA Today.
Maney is the author of the critically-acclaimed The Maverick and His Machine: Thomas Watson Sr. and the Making of IBM, published in 2003 by John Wiley & Sons. Working with Chicago firm VSA Partners, Maney is currently an historical consultant and collaborator helping IBM plan for its 100-year anniversary in 2011.
Maney also wrote the 1995 BusinessWeek bestseller Megamedia Shakeout. He is often on television and radio, and has appeared on PBS, NPR, CNBC, and other media outlets. He is a frequent keynote speaker and on-stage interviewer.